If You're Not First, You're Last by Cardone Grant

Author:Cardone, Grant [Cardone, Grant]
Language: eng
Format: epub
ISBN: 9780470645918
Publisher: Wiley
Published: 2010-05-26T14:00:00+00:00

CHAPTER 13

Effective Marketing Campaigns

One of the first things individuals and businesses do during periods of contraction is reduce their advertising and marketing. Big mistake. Now is the time to hammer your business into the marketplace with cost-effective marketing plans that let the world know who you are, what you do, and what you have to offer. Despite your tendency to want to save money in any way possible, now is not the time to retreat. Let your competitors’ contract to the point that they no longer exist while you press your bet, and if you are going down, go down swinging.

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